When we first launched the Bus.com charter bus rental platform, we supported credit card payments, check payments, and wire-transfer payments. But, while customers who opted for check and wire-transfer payments could secure their bus rentals immediately and submit their payment at a later date, we neglected to offer this option to customers who were choosing to pay by credit card.
Not only was this oversight annoying for us (credit cards payments are way easier to process than international wire transfers!), it was also pretty unfair to the majority of our customers.
Many Bus.com users need to book buses for group trips or events, and have a myriad of decisions to make based on the number of their attendees. And, as in the case of any event whether it’s a wedding, conference or student trip, making decisions surrounding suppliers can be really, really difficult if your guest list isn’t finalized yet. However, any event planner will tell you that sourcing and booking suppliers at the last minute is a really bad move, and can make you the victim of unavailability, or an unexpected price surge!
The strict pre-booking barriers imposed by your bus company’s typical rental process just weren’t making things easier for customers juggling the logistical difficulties of group travel, or event planning. We knew we could do better!